Reading JingJing’s post on the education system killing creativity got me thinking, what institutions cultivate creativity?
I came across a Harvard Business Review article, How Pixar Fosters Collective Creativity written by the president of Pixar Animation Studios, Ed Catmull, on how Pixar Fosters Collective Creativity. While the education systems kills creativity, it seems as if Pixar is where creativity is reserected and allowed to blossom and spread like an epidemic through its string of successful films.
What I Learned:
Important components in structuring and operating a creative organization
1. Empower Creatives
2. Create Peer Culture
3. Open Communication
4. Craft a Learning Environment
5. Reflect and Assess
Why This Is Significant:
Creativity is unstructured, but there must exist a structure to help nurture and keep it alive.
Pixar is one of the most creative companies out there and it is always interesting to learn how their original creative film ideas come together. While most people exaggerate the importance of the origin of the creative idea; at Pixar, they see creativity as a collective whole. In the end creativity builds upon one another and the initial idea is merely one step of the entire creative process. Through the components listed above, Pixar is able to create an environment where ideas and creativity are not threatened so that even if there is a bad idea, the best and most creative people are work together and make it a good one.
I suggest reading the article in its entirety as it also touches on topics such as organization, leadership, and team forming.
But for now as a tribute to Pixar and its dedication to imagination and creativity… a video