Speaker: One of my favorite authors – Malcolm Gladwell (Author of Blink, Tipping Point, and What the Dog Saw)
Topic: Howard Moskowitz – psychophysics and food industry market researcher who worked on Pepsi and Prego.
What did I learn:
When food brands searched for a solution, people ask the wrong question – for example: What makes the perfect Pepsi? Instead, the question should be: What are the perfect Pepsis? This revelation:
- Fundamentally changed the way the food industry tries to make you happy.
- Demonstrated that foods such as mustard do not exist on a hierarchy, but rather on a horizontal plane. There is no perfect mustard or imperfect mustards, there are only different mustards.
- Defined that there is no platonic dish. Instead of searching for universals, understand variability.
Why is this significant:
As food has demonstrated, the consumer market is more responsive to variety than universality. If we only search for universals, we will conclude in errors and do ourselves a disservice. By embracing the diversity of human beings, we will find a way to true individual happinesses.